What is the manufacturer's suggested retail price (MSRP)?

The manufacturer’s suggested retail price (MSRP) is the amount of money the producer of a product recommends the product be sold for in retail stores.

What is the MSRP?

The MSRP is also referred to as the list price by many retailers. Every retail product can have an MSRP, though they are frequently used with automobiles. Other higher priced goods, such as appliances and electronics, also have an MSRP as well. The MSRP was designed to keep prices at the same level from store to store.

What is the MSRP of a car?

But the MSRP is the amount at which the automaker would like to see that car sold. As a consumer, it’s the number you want to whittle down when you can. The only issue is that the chip shortage is among the many reasons for the tight inventory of vehicles.